martes, 10 de mayo de 2011

Everyday: Rusko's new Video Clip.


The British DJ, Rusko an international emissary of ultra-kinetic, pop-aspiring dubstep who now calls Los Angeles home--has the best giggle. A high-pitched, nervy shake, Rusko's laugh is that of someone who seems to do it often and enjoy it always. Indeed, sitting in the back of his tour bus outside of Philadelphia's Electric Factory, Rusko laughs a lot about his good fortune in the electronic music world, his massive stage show and the task of trying to burn pre-show downtime in a city he barely knows.
But the video for Rusko's latest single, the cheery, bass-built monster "Everyday" - isn't quite as sunny. Filmed on location in California's comparably apocalyptic Salton Sea, "Everyday" captures visages and environments badly damaged by the spot's former popularity. That's the mood only until the stage lights come in, spelling out Rusko's name with 900 or so bright and synchronized bulbs. As the perfect hook cycles through for one more chance, you can almost hear Rusko's jubilant giggle overhead. After all, even if it's tough out there, this is survival music.


Rusko - Everyday from Mad Decent on Vimeo.

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